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Improving Healthcare Delivery by Setting Up an Integrative Family Medicine Practice

There are several definitions of the Integrative Medicine model which include:

a) A healthcare model that combines treatments from conventional healthcare and Alternative / Traditional Medicine with some evidence of high quality safety and efficacy

b) Focus on people centered (holistic care) and use all appropriate therapeutic approaches

c) Focus on preventive health care by paying attention to all the components of a lifestyle

Everyone wants good health. Health, according to the WHO is not just the absence of any disease or weakness but a complete state of physical, mental and social well-being. No single medical system is perfect and each has its own advantages and disadvantages; it is wrong to assume that any particular medical system, whether conventional or complementary therapy such as, Ayurvedic, Yoga, Naturopathy, Traditional Chinese Medicine is correct with the exception of conventional emergency medicine. Integrative medicine is based on this concept and it combines evidence-based alternative medicine with conventional methods for treatment and diagnosis.

The use of complementary and alternative medicine has gained popularity in recent years. Integrative healthcare services combine the strength of conventional and complementary medicine therapies in ways that provide maximum benefit to consumers. As each individual is different, the best way to provide holistic treatment is to offer patient-based evidence-based healthcare services that combine the benefits of alternative and complementary medicine.

If you want to establish a successful Integrative Medicine practice, you should consider the following:

1. Targeted therapy

The revolution is underway in healthcare, where the importance of lifestyle, diet, emotions and physical factors are important components of complementary medicine in formulating effective therapeutic protocols.

The key to effective Integrative Medicine treatment is 'targeted therapy'. using biological rationale and predetermined mechanisms of action from the conventional and Alternative Medicine systems. This treatment protocol involves strategic integration of therapies, pharmaceuticals, and supplements.

2. Establish a unique brand identity that defines your business culture or value

Brand names and values ​​are powerful tools that build credibility with patients. You must create a unique or modern brand identity that defines the culture or values ​​of your medical practice. People prefer to connect with well-known brands or reputable organizations that provide quality healthcare services at a competitive price.

3. Increase the number of patients and businesses

The Complementary Medical Industry continues to grow which reflects the current dissatisfaction with the conventional healthcare model. Expected growth is $ 4.6 billion in 2017-18 from $ 3.5 billion in 2014. Therefore, it follows that Integrative Medicine practices will grow with the right marketing and inclusion of supportive delivery frameworks that practice best clinical practice.

4. Use a very effective marketing strategy

With the increasing popularity of digital marketing, your center should have a website with detailed information and appropriate marketing content that enables people to make good decisions. The expertise of an experienced digital marketer will streamline your brand promotion and build credibility among patients. It's important that you know what you're talking about, why you're delivering the product and having a system for measuring results.

5. Build a sustainable service delivery model

Three key factors are important in establishing a thriving Integrative Medicine center. This is:

A) Effective Service Delivery Model

B) Shipping Framework that adopts best practices and is cost effective for consumers

C) Management strategies for successful implementation of the model


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